Students in this Concentration develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics). To help prepare you for leadership positions in our global economy, the program covers international marketing, management, and entrepreneurship. Retailers, manufacturers, the entertainment and hospitality industries, government agencies, hospitals, law and medical offices, real estate and insurance companies, schools, and churches are just a sampling of the employers who need your skills and experience. You will be challenged to apply your knowledge and skills to solve real-world business problems through project-based instruction in the classroom. In addition, you’ll have the opportunity to work with local businesses to produce strategic marketing plans and promotional materials. You can participate in oral and written events offered by DECA (a national association of marketing students), and you will have work-based learning opportunities. Graduates in Marketing, Sales & Services can enter the workforce after high school or go to a technical or two- or four-year college.
For more information regarding Marketing, Sales and Services, please read more at the CTAE website link below.
*Courses Required for Pathway Completion